C300 Individuals and Groups

"Hello, everyone. Hello, residents and friends watching the video! I'm Tang Yichu. I'm very happy to be able to participate in the online 'Great Consultation' on the New City's hot topic. "

When Xia Jianqing heard his parents' surprised voice, he turned his head and looked over. He saw that the person in charge of the group district committee, Tang Yichu, was a short, round-faced, and ordinary-looking young man. His attitude was humble and polite.

After greeting the staff on the line and below, he did not give up his seat to Xiang Sunflower Sheng. Instead, he walked to the group of young community workers in the back with a smile and sat together with them.

Yang Xiaohan did not stand on ceremony. He took the chair that Xiao Weng handed over and sat directly beside Fan Lihua.

"I am here today to participate in this special 'consultation', but it does not mean that I am personally here. I'm here to discuss the opinions of Dongjiang University's social science academy, news media academy, and software research team. Previously, Teacher Fan and Uncle Old Time discussed with everyone about the residents participating in community autonomy in the form of online media. The university student research team led by me has been following us at the station, and they have also provided relevant results. Please allow me to share with everyone here and listen to your opinions. "

Duan Sunflower deliberately looked behind Yang Xiaohan and said, "I didn't expect that you would lead a large group of people by yourself. "

Yang Xiaohan and his smiling little eyes met the smiling little eyes. "That's right. What I'm going to share with the followers of the new city is the connection between individuals and groups. "

As Xiao Weng listened, he whispered to Xin Xiaozi, "They're talking about the 'New City Night Speech'. Why are they talking about such an academic problem?"

Xinzi looked at Yang Xiaohan and shook her head lightly. She subconsciously glanced at the camera. Qian Jianfeng said that his parents were paying attention to the New City Connection. She wondered if he was listening at this moment. Was he in a good mood or was he in a bad mood?

Xia Jianqing happened to be looking at the girl on the screen. When he saw her raise her small face, he felt an inexplicable pain in his heart. When did she become so tired and haggard? "When the New City Connection landed, she pushed the "New City's Dawn Wind" and "New City's Night Speech" as if she could borrow the strength of the east wind. Why did she look different from the other participants? Why did she look so lost and lonely?

During lunch time, Tan Yin, who had been paying attention to the videos on the "New City Connection," also paid attention to the girl. She watched her watch the cameras and guessed what was on her mind. The food on the plate was inadvertently pushed onto the table, causing the surrounding colleagues who were eating happily to immediately find out that he had lost his composure.

Yang Xiaohan flipped open the information. "Many people know that with the gradual rise of internet technology, many online platforms are constantly innovating. In recent years, the self-media that uses modern internet technology has been actively developing. In the new city of Dongjiang, the residents self-media that represents the New City Night Speech has also embarked on the path of cyber-autonomous innovation. "

"Hehe, who said that I'm using cyber-autonomous innovations? The New City Night Speech is within the scope of commercial promotion. " Xia Jiqing refuted Yang Xiaohan, but Ji Taoran and Su Qian did not follow him.

"However, after three to four years of development, many residents have encountered different bottlenecks in the development of their own media. Just now, Fan Lihua analyzed the development disadvantage of the New City Night Speech, and those who were familiar with the New City Night Speech also knew that the meaningful public welfare activities that the platform promoted had once been suspected and misunderstood by some residents. "

Everyone in the RV, including Xia Thorn, held their breaths and listened to Yang Xiaohan's words.

" After a few professional analyses, we discovered that if residents wanted to break through bottlenecks and achieve long-term development, they had to break through two major obstacles. "

Su Xian, who was holding Ji Taoran, felt that he had suddenly sat up straight. She looked up at Xia Rattan and found that he was also sitting on a chair. She could not help but clench her fist.

"People who have developed their own media know that even though they wrote it, However, one or a few people have to maintain the survival ability of their own media. They must continuously release high-quality content that is welcomed by a large group to attract enough fans. However, Many young self-media creators had yet to have a clear understanding of this. If they did not have a clear understanding of themselves, they would say that they were an individual. If he needed to effectively serve one or more groups, then his creation goal would definitely be unclear. A lot of time, From feeling to personality, today he pushed this one, tomorrow he sent that one, and the day after, he turned to another one. It often took a lot of time to figure it out in the fog. Only then could one gradually see the direction that most users liked. This kind of method could be said to be testing one's luck. It is very likely that because the direction is not very accurate, there will be a mistake. Wasting time and energy for nothing. "

"It seems to be similar to us!" Su Xian couldn't help but mutter. Seeing the slight change in Xia Jianqing's expression, Ji Taoran hurriedly grabbed a handful of Su Xian under the table and made her pout.

As if noticing the little girl's displeasure, Duan Sunflower interrupted: "What our residents are particularly happy about is that. . . The young people of the New City Night Speech had soaked themselves in the community from the very beginning. They are in the middle of us residents. I'm watching Mr. Caterpillar chat with the neighbors. He's more eager to solve problems than I am to patrol the New City every day! "

Yang Xiaohan chuckled. "We feel the same way. I'm not sure if Mr. Caterpillar's actions were intentional or not. However, at least he was an individual who had established a bond with the entire population of the new city. This allowed his information and public welfare plans to have a relatively clear goal. Although these objectives are rather scattered, it did indeed allow the 'New City Night Speech' to have a good effect in the early stages. "

Xia Jianqing felt that some cold sweat had seeped out of his clenched fists. He really didn't know that his WeChat public account had been created. There was such a connection and importance to it. These content were far from the knowledge he had gained from the many courses he had attended while studying abroad.

"Not only that, Mr. Caterpillar also used WeChat, a unique way of communication in our country, to establish a channel for him to interact with the residents and listen to feedback, making it easier for him to increase the accuracy of the information produced by the 'New City Night Speech'. "

"The analysis is too perfect!" Ji Taoran could not help but hammer the table.

"Unfortunately, the New City Night Speech is limited by resources. I can't fully understand the community planning and construction, and I can't maintain contact and cooperation with the internal and external forces of the community. Furthermore, there was a certain degree of disconnection between individuals and groups, which inevitably led to the lack of information on the information plane and the lack of activity. It caused it to fall into contradictions and problems. "

" I would like to understand and contact them Did anyone give me a chance? " Thorned Flower replied.

However, Yang Xiaohan naturally couldn't see what he was saying, so he continued with his analysis.

"Young people have flexible and creative ideas. Everyone recognizes them. However, no matter how powerful a person is. . . His thinking output is limited. Many of the content that the media might push out during this period of time was quite unique and innovative as well as the events that were being carried out. It attracted a lot of people's attention. However, when novelty was no longer there, and the content gradually became repetitive or single-minded, when the customer group became tired of aesthetics, Often, you will encounter a second bottleneck. "

"This, we don't seem to have met for the time being, right?" Su Qian was puzzled.

Xia Thorned Green glanced at her. She glanced at Ji Taoran and then looked at him. "Of course I didn't. He's only smart. I estimate that he can use his stock for ten years. "

Ji Tao Ran denied it directly. "That's not necessarily true. When I created the university's media business, I 'dried up' twice. "

Xia Thorned Green laughed angrily. "You were the one who 'dried up', not me!"

Yang Xiaohan's analysis continued. "However, if 'New City Night' can further integrate into the relevant groups within and outside the community. . . It can also obtain internal and external motivation. The resources of the community residents, relevant units, organizations, and teams will increase by tens of thousands, or even hundreds of thousands of times. This way, the media will no longer have to worry about the lack of content. Moreover, the highlights of the collective wisdom had been organized and made use of. This will form an exclusive group of ideas that will give them an advantage!"

"You're absolutely right!" Ji Taoran stood up in excitement.

Xia Jianqing and Xinzi, who were on the screen, bit their lips at the same time. They watched the applause from the people in the meeting room and watched the comments on the internet roll around. They were silent.

Sawakita Mitsuo smiled happily. "Professor Yang, I have a feeling: The creativity you mentioned should be easily accepted by the residents, because it came from themselves. "

"That's right!" Yang Xiaohan happily knocked on his notebook. "So, today, on behalf of the university research team, the formula that I wrote on behalf of the residents' self-media development problems is - Individual Active Integration and Collective Integration!"